Blogging is a very important aspect
of social media marketing that is frequently underestimated. A lot of companies
think of blogs as an outdated source of social media and decide to skip
creating them altogether. However, blogs
are one of the best forms of social media to easily create relevant content for
your target audience. Blogs are
extremely effective in increasing your brands SEO and drives search engines to
new up to date information. They can also help to increase the traffic to your
website and are a great way to communicate with customers. Southern New Hampshire University has multiple blogs from the president, faculty, current students, and alumni. They do a great job creating content, however they could improve on sharing the blogs through social media. Some important tips
to blog your way to a better brand are outlined below.
How Often Should You Blog?
·
Frequency of blogs is important but consistency
is key.
o
It is important to blog often depending on your
company’s capabilities. For example a small firm might only be capable of
blogging once a month compared to a large firm blogging weekly.
o
The key is to keep your posts consistent. For
example, if you post weekly try to post around the same time on the same day of
the week so your audience will know when to look for your posts.
Guidelines for your Blog
·
Keep the format and fonts unique and consistent.
o
Make sure to use the same font, style, and
personality for your writing throughout the existence of your blog.
o
Create a unique background display, relating to
your company.
o
Have an exciting title to get users to read your
blog
·
Content is more important than length.
o
Make sure to create meaningful, current, and
relevant content.
o
Keep the length between a half a page and 2
pages.
·
Integrate your blog with other sites.
o
Link the blog and create share buttons with other
forms of social media to reach the largest audience.
o
Make sure to link the blog to your website to
increase the traffic flow and brand awareness.
o
Use Google AdWords for your title to increase
SEO.
o
Use “link love”, make sure to provide backlinks
to other sites that are referenced. This will help you in the future if you
ever need help from these sites.
Hopefully this information will
help you start blogging your way to a better brand. The most important thing to
take out of reading this blog is that blogging is not an outdated from of
social media, and is actually one of the best ways to create meaningful content
on the internet. Thanks for reading my blog today! Hopefully you found this
information helpful, and will check back for my next post.
