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Wednesday, March 27, 2013

How to Optimize Microblogging for Brands


              
  Microblogging is a great tool that allows you to quickly and easily create content that can spread like wildfire across the internet.   Twitter is currently the most predominant and successful Microblogging media, and if used correctly can significantly improve a brands image and awareness. Everyone has heard of Twitter, however, it is important that brands are aware of the potential behind this microblog. Twitter is an easy to use social network that allows users to create 140 characters worth of content and tweet it to the world. Most major companies have already started using Twitter to their advantage. One brand that has an impressive Twitter campaign is Southern New Hampshire University. This school does an excellent job of correctly utilizing Twitter to accomplish goals.  Below I will outline some of the tips of becoming a pro Microblogger and give an example of how SNHU is correctly utilizing Twitter.

Tips of becoming a Pro Microblogger

·         Engage and interact with your followers

o   Retweet and reply to users

§  @SNHUOnCampus retweets positive tweets about SNHU from Incoming and current students and many others

§  They also respond to negative comments and concerns and attempt to resolve the problems.

o   Utilize #hashtags and Twitter parties

§  @SNHUOnCampus follows #hashtags involving SNHU students such as #SNHUItaly when students went abroad through the school for spring break

§  They then retweeted the tweets and increased the awareness of the program



·         Provide relevant information

o   personable and interesting

§  @SNHUOnCampus will tweet about interesting topics for their audience

·         Class cancellations

·         Campus events

·         Articles about SNHU

·         Student and faculty success’s

These are just a few key factors of becoming a pro Microblogger that can be used to improve both brands and personal accounts.  Thanks for reading my blog today, hopefully you learned something new and found it interesting! Stay posted for my next blog about picture sharing!