Microblogging
is a great tool that allows you to quickly and easily create content that can
spread like wildfire across the internet. Twitter is currently the most predominant and successful
Microblogging media, and if used correctly can significantly improve a brands
image and awareness. Everyone has heard of Twitter, however, it is important
that brands are aware of the potential behind this microblog. Twitter is an
easy to use social network that allows users to create 140 characters worth of
content and tweet it to the world. Most major companies have already started
using Twitter to their advantage. One brand that has an impressive Twitter
campaign is Southern New Hampshire University. This school does an excellent
job of correctly utilizing Twitter to accomplish goals. Below I will outline some of the tips of
becoming a pro Microblogger and give an example of how SNHU is correctly utilizing
Twitter.
Tips of becoming a
Pro Microblogger
·
Engage and interact with your followers
o
Retweet and reply to users
§
@SNHUOnCampus retweets positive tweets about
SNHU from Incoming and current students and many others
§
They also respond to negative comments and concerns
and attempt to resolve the problems.
o
Utilize #hashtags and Twitter parties
§
@SNHUOnCampus follows #hashtags involving SNHU
students such as #SNHUItaly when students went abroad through the school for
spring break
§
They then retweeted the tweets and increased the
awareness of the program
·
Provide
relevant information
o
personable and interesting
§
@SNHUOnCampus will tweet about interesting
topics for their audience
·
Class cancellations
·
Campus events
·
Articles about SNHU
·
Student and faculty success’s
These are just a few key factors of
becoming a pro Microblogger that can be used to improve both brands and
personal accounts. Thanks for reading my
blog today, hopefully you learned something new and found it interesting! Stay
posted for my next blog about picture sharing!
