Super Bowl Commercials

Every year Americans await one of the most talked about events of the year, the SuperBowl.  Weather people are rooting for their team, enjoying the commercials, or just having fun socializing and eating snacks at a party, this event grabs the attention from our nation. Since the SuperBowl is a main time for socializing and the best commercials stir up a lot of conversation, Social media is a perfect way for companies to increase the publicity on their ads. When incorporating social media companies can keep track of customer’s opinions and generate more buzz on the advertisement. This SuperBowl the majority of the popular commercials contained some form of social media connection. However the commercial that did the best job in my opinion was " Budweiser SuperBowl Ad- The Clydesdales: "Brotherhood" "

This commercial not only used #Clydesdales but also added interaction by asking customers to “help name the baby Clydesdale seen in this commercial” by tweeting the name using the hashtag to @Budweiser. After seeing this I went on twitter and quickly saw that a few of my friends had already tweeted about this ad. I then re-tweeted one of my friends who had just used the hashtag and clicked the hashtag to see what others were saying. The first thing that popped up was a picture of the baby Clydesdale that was seen in the ad and restated the question of what should its name be. I think Budweiser did an amazing job incorporating twitter into their SuperBowl commercial and generated a surge of tweets to their page. Since the SuperBowl commercials are incredibly expensive, incorporating social media definitely helped Budweiser increase the productivity of their ad and increase the awareness of their twitter account.