Well, that title might be a bit of
an exaggeration, but picture sharing is certainly blowing up right now. With
the rise of smartphones, people are now uploading pictures on the go and
picture sharing is really taking off. One of the most popular picture sharing
applications is Instagram. Instagram allows users to upload and take pictures
with their mobile phone and edit the pictures to their liking. Users then post
the photos with a description, and it appears on their follower’s timeline. Brands everywhere are jumping on the Instagram
craze, but like all forms of social media it is crucial to understand how to
correctly utilize this application. Southern New Hampshire University does an excellent
job correctly utilizing their Instagram page and provides many great examples I
will outline below.
Keys to a successful Instagram campaign
·
Integrate with other sites:
o
When creating an Instagram campaign it is
important to not just rely on Instagram and to integrate your account with
other social media applications.
·
Use #hashtags:
o
#hashtags will allow you to easily connect and
find related content and users.
o
@SNHU will follow and create certain #hashtags
such as the #SNHUItaly and be able to follow events related to campus.
·
Involve the community
o
Repost pictures from users that are relevant to
your content and make sure to credit them in the post.
o
@SNHU will repost pictures relating to campus
and give credit to the user and tag their name.
o
Create best picture of the week contests to get
the community engaged.
o
@SNHU successfully did this and featured a theme
of the week such as alumni weekend.
·
Allow people to see behind the scenes and
promote your features and products.
o
Giving people a look behind the scenes will keep
people interested and talking about your brand.
o
@SNHU Instagram pictures of updates on new construction
on campus such as the inside of the new dorm building.
These are just a few important tips
and examples to get your brand on track.If you would like some more information check out this helpful video below by 500 social media tips. Instagram is unquestionably a great
tool for businesses and can help to create a positive perceived image in the
consumers mind. Thanks for reading my blog today; hopefully you can take away
with you the importance of picture sharing in social media marketing!
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