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Sunday, March 31, 2013

Picture Sharing is Taking Over!


Well, that title might be a bit of an exaggeration, but picture sharing is certainly blowing up right now. With the rise of smartphones, people are now uploading pictures on the go and picture sharing is really taking off. One of the most popular picture sharing applications is Instagram. Instagram allows users to upload and take pictures with their mobile phone and edit the pictures to their liking. Users then post the photos with a description, and it appears on their follower’s timeline.  Brands everywhere are jumping on the Instagram craze, but like all forms of social media it is crucial to understand how to correctly utilize this application. Southern New Hampshire University does an excellent job correctly utilizing their Instagram page and provides many great examples I will outline below.

Keys to a successful Instagram campaign

·         Integrate with other sites:

o   When creating an Instagram campaign it is important to not just rely on Instagram and to integrate your account with other social media applications.

o   @SNHU links their Pictures to Twitter and Facebook to maximize the viewing potential.

·         Use #hashtags:  

o   #hashtags will allow you to easily connect and find related content and users.

o   @SNHU will follow and create certain #hashtags such as the #SNHUItaly and be able to follow events related to campus.  

·         Involve the community

o   Repost pictures from users that are relevant to your content and make sure to credit them in the post.

o   @SNHU will repost pictures relating to campus and give credit to the user and tag their name.

o   Create best picture of the week contests to get the community engaged.

o   @SNHU successfully did this and featured a theme of the week such as alumni weekend.

·         Allow people to see behind the scenes and promote your features and products.

o   Giving people a look behind the scenes will keep people interested and talking about your brand.

o   @SNHU Instagram pictures of updates on new construction on campus such as the inside of the new dorm building.

These are just a few important tips and examples to get your brand on track.If you would like some more information check out this helpful video below by 500 social media tipsInstagram is unquestionably a great tool for businesses and can help to create a positive perceived image in the consumers mind. Thanks for reading my blog today; hopefully you can take away with you the importance of picture sharing in social media marketing!

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