Why your business needs to get an early start on new tools.

New technological and social media tools are always emerging and creating new opportunities for businesses. It is important for your business to create an account and stay up to date amongst new tools for a multitude of reasons. One reason it is important to keep up to date with new tools is because you never know what will become incredibly popular, and it is crucial to claim a user name. For example Facebook was once a new tool and now has helped to increase social media marketing capabilities. Another reason why it is important to keep up on new tools is your business can get ahead of its competitors, and gain a high social presence within the tool.

                One new tool that that should be adopted into businesses social media strategies is Vine.  Vineis an application that allows users to upload 6 second videos that are edited in short clips. Businesses can use Vine to humanize their brand and give customers a simple, sneak peak of meaningful content.  So what exactly can businesses do with Vine? There are a lot of possibilities such as product demonstration, elevator pitches, marketing promotions, testimonials and interviews that can take place within the six second limit of Vinevideos.

Vineand other new tools are very important for businesses to join and stay up to date on. Hopefully you learned something interesting today and can use this information to give your business a head start on new tools. Thanks for reading my blog today!

Get on the map with Geotagging!

Location based tagging services, also known as Geotagging are becoming increasingly popular amongst consumers in the United States. Currently Foursquare is dominating the market and is the leading Geotagging application. Foursquare allows users to check into their current location and earn points to compete with their friends. They can also compete to be the “mayor” of that certain location by having the most check-ins within a certain time frame. Foursquare is a tremendous opportunity for businesses because consumers tend to trust peer recommendations over traditional advertising and love getting discounts.

Consumers can leave tips about a location as well as search for recommended places nearby. Businesses’ can offer specials to users that check in on Foursquare, as well as create badges for completing certain tasks. This will help to build customer loyalty because people will want to keep coming back to earn more points and receive more discounts. Foursquare can not only help businesses build a strong loyal customer base, but also help to bring in new customers and let the business know exactly who those customers are. After becoming familiar with Foursquare businesses should create their location and add the company information to their page.

Tips to best utilize Foursquare

·         Advertise your Foursquare account

o   Make sure to tell customers to check into foursquare with advertisements throughout your brick and mortar business.

o   Have your employees informed about your Foursquare specials.

o   Use other social media sites to promote your Foursquare location.

·         Use a variation of specials

o   Offer different specials every week so customers stay interested and engaged.

o   Offer better specials for the mayor to increase customer loyalty efforts.

o   Offer group specials such as a checking in with multiple people.

o   Get creative with unique specials to stand out amongst other businesses.

 

Foursquare has incredible potential for creative advertising strategies, and increasing brands awareness. Businesses should take advantage of this type of social media and use it to its full capability. Thanks for reading my blog today! Hopefully you learned some helpful information on how to get on the map with Geotagging!