Get on the map with Geotagging!

Location based tagging services, also known as Geotagging are becoming increasingly popular amongst consumers in the United States. Currently Foursquare is dominating the market and is the leading Geotagging application. Foursquare allows users to check into their current location and earn points to compete with their friends. They can also compete to be the “mayor” of that certain location by having the most check-ins within a certain time frame. Foursquare is a tremendous opportunity for businesses because consumers tend to trust peer recommendations over traditional advertising and love getting discounts.

Consumers can leave tips about a location as well as search for recommended places nearby. Businesses’ can offer specials to users that check in on Foursquare, as well as create badges for completing certain tasks. This will help to build customer loyalty because people will want to keep coming back to earn more points and receive more discounts. Foursquare can not only help businesses build a strong loyal customer base, but also help to bring in new customers and let the business know exactly who those customers are. After becoming familiar with Foursquare businesses should create their location and add the company information to their page.

Tips to best utilize Foursquare

·         Advertise your Foursquare account

o   Make sure to tell customers to check into foursquare with advertisements throughout your brick and mortar business.

o   Have your employees informed about your Foursquare specials.

o   Use other social media sites to promote your Foursquare location.

·         Use a variation of specials

o   Offer different specials every week so customers stay interested and engaged.

o   Offer better specials for the mayor to increase customer loyalty efforts.

o   Offer group specials such as a checking in with multiple people.

o   Get creative with unique specials to stand out amongst other businesses.

 

Foursquare has incredible potential for creative advertising strategies, and increasing brands awareness. Businesses should take advantage of this type of social media and use it to its full capability. Thanks for reading my blog today! Hopefully you learned some helpful information on how to get on the map with Geotagging!